THE Problem :
As BeachSquare grew, they needed a logo that could give the brand more personality and be used on collateral materials. The logo also needed to be flexible to work on various media like beach towels and umbrellas for the customers.
The Solution :
Using a minimalist approach, I created a logo that evoked a feeling of being on a beach vacation and piqued curiosity about the brand.
Brand Research & Strategy
Typography & Color