The Problem :
To reach environmentally-conscious millennials, and recruit new volunteers for the cause, Wildlife needed a refreshed brand identity.
The Solution :
Audience research led me to a logo and color palette that were simple and clean. I also updated their social media presence with the new logo and more eye-catching content.
Brand Research & Strategy
Typography & Color
Updated Social Media Presence
Behind The Logo :
The reason behind the bear being chosen as the main animal is because mother bears are very protective, affectionate, devoted, strict and sensitive towards their young. The volunteers of Wildlife are the same way towards all animals.
I wanted the legs rounded to give the logo more of a organic, abstract, soft look. It also pairs well with the wildlife typeface rounded corners.